It released its Meta Quest 2 headset in 2020 and in the course of two years has become the most popular headset on the consumer market - but primarily for gaming, making it a niche product rather than a mainstream smash hit. Meta, on the other hand, found success in the gaming industry. Google Glass Enterprise Edition lasted six years before being discontinued again in 2023. Microsoft's AR headset, HoloLens, which launched for enterprise clients in 2016 helped it score a multi-billion-dollar deal with the US army in 2021. Where Big Tech names like Google and Microsoft have gained traction is with government and enterprise contracts. It's led to a sort of skepticism around the technology, as Silicon Valley has started to cool on its investments. Companies like Microsoft and Google have invested billions, but still haven't been able to crack the code. The market for headsets is arguably in a similar situation as the pre-Apple smart watch industry. Worldwide smartwatch sales went from 5 million in 2014 to 19 million in 2015 to double that amount in 2016, according to Statista data. The Apple Watch launched in 2015 and suddenly demand for smartwatches boomed. Virtaal is built using the Translate Toolkit allowing it to process a number of translation and localisation formats. It is free software developed and maintained by. But if Apple can pull it off, it could be the shot in the arm that brings the whole so-called "extended reality" (XR) market roaring back to life. Virtaal is a computer-assisted translation tool written in the Python programming language. Experts say that it's sort of a now-or-never moment: Apple has an uphill climb ahead of it, as it tries to make this headset the next big thing in its product lineup. That makes Apple's entry into this market tricky. Google went so far as to cancel the Google Glass Enterprise Edition entirely. But in both cases, they've hit turbulence. Microsoft and Google have both positioned their HoloLens and Glass goggles, respectively, as being ideal for enterprise markets. The market for so-called augmented reality and virtual reality is still yet unproven, leading to dissent.īig name companies like Google, Meta, and Microsoft have tried their hand and, to some degree, failed. The reported introduction of Apple's Reality Pro smart goggles in June is getting closer, stirring up much speculation around whether the iPhone giant can deliver another hit.įormer and current employees are reportedly concerned about the lofty $3,000 price tag, the bulky design of the headset, and more importantly whether Apple customers will take a shine to it, according to the New York Times. Account icon An icon in the shape of a person's head and shoulders.
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